
Work With a Finance and Operations Leader Who Knows Where Profit Hides
For more than 20 years, I worked in corporate finance and operations, managing multimillion dollar budgets, leading teams, and solving complex financial and operational problems across multiple industries.
One pattern followed me throughout my career: I was always looking for the money. Where are we losing it? Where are the leaks? Why is revenue growing but profit isn’t? And what needs to change so the business actually works better?
That experience became the foundation of Denali Edge Consulting.
Today, I bring the same level of financial and operational strategy used inside larger organizations to small and mid sized businesses. My role is to help owners understand what their numbers are telling them, identify what is limiting profit and cash flow, and focus on the changes that will make the biggest difference.
I have a master’s degree in accounting, but I also know firsthand what happens when success comes at too high a cost. Burnout forced me to reevaluate what I was building my own life around. It changed the way I think about business, leadership, and success.
I believe a profitable business should create more freedom for the owner, not consume their entire life.
I’m based in Willow, Alaska, where I can see Denali from my home. Some days the mountain is crystal clear and other days it disappears behind the clouds. Business can feel the same way. My job is to help clear the fog so you can see what is actually happening, make better decisions, and build a business that supports your life and your family.
- Shannon Howard, Founder & Profit Acceleration Strategist
Work With a Serial Entrepreneur and Turnaround CEO
For more than 17 years, I have served as a CEO, COO, owner, and advisor to privately held companies across healthcare, manufacturing, technology, construction, recruiting, and distribution.
Along the way, I have turned around more than 14 companies. Profitability emerged from chaos.
I have stepped into businesses facing bankruptcy, ownership crises, failed management, regulatory threats, and sudden illness. In many cases, the goal was not simply to improve performance. It was to preserve the company, protect its value, and create a path forward.

I realize every owner has more problems, ideas, and opportunities than they can address at once. My role is to identify which issues are actually limiting profitability and prioritize the changes that will create the greatest return. Rather than trying to fix everything, we focus on the few decisions that can materially improve margins, cash flow, and operations. The goal isn’t growth for growth’s sake: it’s a more profitable enterprise that creates greater financial security, flexibility, and value for the owner and their family.
Born in Alaska, I was lucky enough to see the world as a Navy medic. Then lived on the West Coast in multiple cities before relocating east to Florida. My wife and I love to travel and are very active outdoors.
- Brian Richardson, Profit Acceleration Strategist